Our Story

It all started with a friendship... and one brilliant idea. Friends Barbara Bradley Baekgaard and Patricia R. Miller were traveling together in 1982 and recognized a lack of feminine-looking luggage for women and decided to create their own. Their friendship and desire to bring beauty to the world continue to remain at the heart of the company.

Our Business

Best Known for our iconic prints and smart styles, Vera Bradley is a leading designer of women's handbags, travel items and accessories. We design thoughtful solutions filled with special details that make each day easier... and a bit more beautiful.

At it's very core, Vera Bradley is an innovative brand for women. We've always been inspired by the needs of our customers, and our proudest moments have been when we can bring communities of women together through their shared love of beauty.

We have multiple distribution points throughout the United States and Japan. We sell directly to the consumer through our full-priced factory stores, e-commerce, and Annual Outlet Sale. In addition, we sell indirectly through our department store and special boutique partners.

Our Beliefs

We celebrate beauty in all we do. We look for Associates that are excited to celebrate alongside us. We believe in making someone's day by living our values.


Acting with compassion in our hearts and having an open mind. We design our products with a deep understanding of our consumer. They are the focus of all we do.


Using creativity to solve problems with flair. We continually strive for artful solutions to solve real needs.


Caring for everyone we meet like family. We treat our consumers, partners, with utmost care.


Bringing a lighthearted demeanor and fun to every situation. We share our bright and good-natured humor through every interaction.


Doing the right thing and keeping a perspective on the bigger picture. We are a relentless force paving the way for new ways to uplift women.


Paying attention and perfecting the details. We never sacrifice an opportunity to be inviting, warm, and considerate.

Our Mission of Caring

At Vera Bradley, we love to make women's lives better. This common thread drives our purpose and fuel's our passion, from the products we design to how we give back.

Our Responsibility

Our influence doesn't stop there. Vera Bradley is dedicated to lending a hand, being a supporter of our communities and advocating for responsible product production. We are also passionate about creating a workplace where we embrace diversity and inclusion.