Every day is a backpack day from our point of view. The iconic carry-all that has helped define Vera Bradley delivers the best of both worlds — smart, real-world functionality and effortless style. Whether you're a student, frequent traveler or on-the-go mom, there's a backpack to fit your lifestyle and suit your personal expression.

Because we love this style so much, we're always re-inventing it with innovative fabrics and the freshest new designs, so check back often to see what's new in Backpacks. Find your most compatible pack in this helpful Backpack Comparison Guide.

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